So you scored yourself an awesome deal on a gorgeous wool handmade rug! woohoo!
There are a few things you should know in order to protect, preserve and get the most out of this gorgeous new addition.
Berber Design Ryg - beni ourain style

1 - Brush it.
You're going to want to brush it (if you can) when you first get it home. Don't be alarm if you see a lot of wool coming off, it's just shedding and it's completely normal. This first shedding does NOT impact the thickness and composition of the rug. Think of it like your luscious locks - you want to brush your hair to keep it looking gorgeous - same deal here.
2 - Vacuum.
Vacuum it on the carpet setting, although avoid the fringe and corners. This is purely so you don't end up wrestling with the rug and vacuum.
3 - Avoid dark rooms.
Show this bad boy off in a light airy room! Avoid dark, damp rooms as this is where things like moths and moisture love to live.
4 - Hang it out in the sun.
Let it go and sunbake from time to time! leaving it in the sun for a few hours once a month will help keep it healthy, and lush!
5 - Beat it.
Let out your anger! If you feel that your rug is getting dirty from all the love, take it outside and show it who's boss! Beating your rug and then leaving it in the sun is a common way to clean your rug here in Morocco!
6 -Bath it.
Give it a bath - but before you do, test the color/black wool to make sure they're color safe. If color starts to run when water touches it, avoid and instead repeat steps 1-5. If it needs to be washed, contact your local carpet cleaner or dry cleaner to see if they can assist you.

To get new authentic hand woven wool rug from morocco : https://www.moroccanhandwoven.com/moroccan-vintage-rugs/moroccan-beni-ouarain-rug.html